What Is Business Intelligence?

Business intelligence (BI) is a customised set of tools and techniques that help businesses make better decisions. Gathering appropriate information from different sources, like sales data, customer feedback, or market trends, and then organising and analysing it to gain useful insights.

These insights can help businesses analyse costs, understand what’s working well and what needs improvement. It’s like having a map that guides you through the ups and downs of running your particular business, helping you make smarter choices along the way.

There are a number of BI tools available but after testing a number of them we chose to use Microsoft’s Power BI as it proved to be the most intuitive, easy to use BI tool for end users, and it seamlessly integrates with other Microsoft products while still being able to connect to hundreds of other third party services.

Why this matters

Business intelligence matters to small businesses because it provides valuable insights from data analysis, enabling informed decision-making, competitive advantage, operational efficiency, customer insights, and risk management. By leveraging data effectively, small businesses can optimize strategies, differentiate themselves in the market, and drive growth and profitability.

Benefits of Business Intelligence

Visual Clarity

Transform complex data into interactive visualisations for easy interpretation

Informed Decisions

Take away the guesswork and make sound decisions driven by your data

Fast Analysis

Save countless hours trying to make sense of your data with reports available on demand

Customisable

Tailor reports and dashboards to your specific needs and add or change visualisations quickly and easily

Always available

Access insights anytime, anywhere, on any device, with cloud-based accessibility

Scalable & Affordable

An affordable solution that not only fits your current budget but also scales seamlessly as your data and business grow

About us

My name is Mark Cousens. I have been working in business intelligence space for 7years +. In that time I have developed business intelligence solutions for businesses in a number of different sectors, including finance, retail, local authority, construction, energy, HR and recruitment

What we offer

A bespoke service tailored to your business
Free Consultation

Free Consultation

To discover the data you have and where it is currently stored, to make sure BI is right for your business

Provision Toolset

Provision Toolset

We'll install Power BI and any other software and arrange licenses needed for your BI environment

Collate Data

Collate Data

We'll collate your data and store it either in the cloud or within your network ready for ingestion to Power BI

Create Bespoke Dashboard

Create Bespoke Dashboard

With the data clean and ready to go we'll create you a dashboard to your specifications, so you can begin to realise the benefits of BI

Cleanse & Transform Data

Cleanse & Transform Data

Within Power BI we will cleanse your data and transform it so it can be easily understood

Schedule Updates

Schedule Updates

We'll put the processes in place to ensure your reports and the underlying data are refreshed to the schedule you need

Training & Support

Training & Support

We'll show you how to get the most out of your bespoke dashboard, and provide free 30 days support

The 5 Step Process To Better Insights

Get in Touch

If you'd like more information or to book a free consultation

Call Text or WhatsApp:

Mark Cousens
07454 281218
Mon - Sat, 8:00-17:30

Email:

mark@getbetterinsights.co.uk

Contact Us